Portfolio
Writing
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Giving Tuesday: 60-Second Spot
Scripted commercial that aired hundreds of times during primetime in top-100 markets on networks such as CNBC, CNN, and Discovery Channel
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A vision crisis is looming—unless we act now
Ghostwritten op-ed published in Devex
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A Year of Innovation and Impact
Annual report
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Crisis in Sight
Advertorial written for Hemispheres, the onboard magazine for United Airlines
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Empowering women
Photo essay written for UNICEF for International Women's Day
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Shifting Paradigms
Annual report
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Our Mission Is Still in Flight
Video script
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Nurse Helps Colleagues Worldwide Protect against COVID
Web article, reported remotely
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In Search of Hope: Risking It All to Flee Conflict
Photo essay written for UNICEF
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In Memoriam: A Champion for the Cities We Dream Of
Obituary written for Bloomberg Philanthropies' What Works Cities initiative
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Seattle: Transforming a City in Fast-Moving Transition
Reported on location and written for Bloomberg Philanthropies' What Works Cities initiative
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San Francisco: Building a Data-Fluent City Hall
Reported on location and written for Bloomberg Philanthropies' What Works Cities initiative
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San Diego: Building a Smart City
Reported on location and written for Bloomberg Philanthropies' What Works Cities initiative
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LouieLab to LouieStat: Louisville's Data-Savvy Approach
Reported on location and written for Bloomberg Philanthropies' What Works Cities initiative
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Los Angeles: City of Angels Transforms Data into Action
Reported on location and written for Bloomberg Philanthropies' What Works Cities initiative
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Gilbert Gone Digital: Creating a Connected Community
Reported on location and written for Bloomberg Philanthropies' What Works Cities initiative
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Testing Government Messages Yields Notes of Gratitude
Reported on location for Bloomberg Philanthropies' What Works Cities initiative
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From Pony the Express to AI Traffic Control: Scottsdale Drives to the Future
Reported on location and written for Bloomberg Philanthropies' What Works Cities initiative
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Can-Do Arlington Connects with Data
Reported remotely and written for Bloomberg Philanthropies' What Works Cities initiative
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Orphaned by Ebola, Mercy starts anew
Photo essay written for UNICEF
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#WaterIs a family affair Access and usage across continents
Photo essay written for UNICEF
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Glaucoma Can Be Treated—But Only If It’s Caught In Time
Ghostwritten op-ed published in Future of Personal Health, a USA Today magazine insert
Thought Leadership
“As a new senior leader, you straddle the precipice between receiving support and having unprecedented influence to support others. As you find your own way, remember: the best way to honor those who have supported you isn’t to follow exactly in their footsteps, but rather to advocate for others as your sponsors did for you.”
Special Projects
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Partner Management x Brand Stewardship: Meta
Managed partnership with Meta and oversaw film shoots culminating in Orbis International being featured in two major advertising campaigns running in the US and Europe across television, podcasts, email newsletters, print, (digital) out-of-home, and more
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Partner Management x Brand Stewardship: The Smithsonian
Worked with the Smithsonian's National Air and Space Museum on the public announcement of the opening of a new exhibition featuring artifacts from Orbis International's second-generation Flying Eye Hospital and the programming for a public talk featuring Orbis experts
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Public Television's Behind the Scenes
Managed all aspects of Orbis International's appearance on Behind the Scenes—an award-winning television program hosted by Laurence Fishburne—including writing the script and preparing spokespeople for the segment.
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Documentary: Tackling Homelessness in Seattle
Led on-the-ground oversight of film and production crew, resulting in this short documentary for Bloomberg Philanthropies' What Works Cities initiative.
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The Sharman Stein Award for Storytelling Changemakers
Conceptualized and launched an annual award recognizing city officials or teams who draw on the power of public communication to cultivate trust and collaboration between local governments and residents.
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PSA: See What You'd Miss
Oversaw creation and launch of PSA highlighting the importance of getting your eyes checked. Within three months, it had been viewed by over 8 million people and picked up by nearly 400 stations across the United States, including in top-ten markets.
Communications Training
A training program launched for Bloomberg Philanthropies’ What Works Cities initiative helped hundreds of city staff and chief executives improve their approach to public communication
The Homecoming of a Lifetime: A Four-Part Series Shot on Location
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Part 1
Bulgan Orgilsaikhan, a former Orbis child patient from Mongolia turned Orbis Canada Board Member, makes her way back to her home country via the one-of-a-kind Orbis Flying Eye Hospital.
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Part 2
Bulgan arrives in Mongolia and begins witnessing Orbis's three-week training project. On board the Flying Eye Hospital, she watches local eye care teams built sight-saving skills to help their patients.
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Part 3
Bulgan catches up with patient Marla, who became the youngest person ever in Mongolia to receive cataract surgery, at just a few weeks old, in 2018. Now six, Marla can't wait to start school.
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Part 4
Bulgan describes meeting a child who got the complicated surgery she also needed as a child. "I saw him and immediately recognized his condition, even before the doctor screened him," she says.